#32 Crowdsourcing the Future! Mobilising the collective imagination to shape the future of investment


To tackle the greatest challenges of our time, tremendous levels of investment will be needed to transform the unsustainable systems that our societies are built upon. Deep Transitions Futures is an interdisciplinary research project that brings together social scientists from the sustainability transitions field and a Global Investor Panel of both private and public investors, to develop a new type of investment that is fit for a world in transition: Transformative Investment.

In this process, we have co-created three future worlds for 2050 that address, in different ways, bringing the transformations needed to achieve environmental sustainability, social justice and ultimately a better future. Through our crowdsourcing initiative, we want to open the discussion on the desirability of these different futures from different perspectives, life experiences and places. We want to gather as many voices and perspectives as possible, to see beyond our frameworks and blind spots to make our work more relevant and attuned to the diversity of today’s world.

In this session, we will introduce the Deep Transitions Future projects and its Crowdsourcing initiative. You can learn more about the method we used to design these three words, and how the crowdsourcer works. Join us, let your voice be heard and help us make the transformation towards sustainability happen!

Experimentation for transformative change
Challenge-led: Knowledge generation and appropriation


Carla Alvial Palavicino
University of Utrecht's Centre for Global Challenges
Carla is an interdisciplinary researcher working on innovation policy, future studies and socio-technical transformation. Her work centers about connecting research with problems in the real world, learning from practitioners and facilitating processes of trans disciplinary collaboration. Trained as a molecular biologist, she has a Masters on Sustainability from the University of Tokyo and a Ph.D. on Governance of Innovation from the university of Twente. She has worked with in the private sector, supporting the development of social innovations in renewable energy, and innovation policy in the public sector and as a consultant. In TIPC, she is working on understanding what processes, capabilities and tools can help people, organizations and systems to transform. She's passionate about open science, team work, and all transformations that can help research and universities become active participants of society.
Ed Steinmueller
Science Policy Research Unit
Professor Steinmueller has been Professorial fellow at SPRU since 1997. He began his studies in the areas of computer science, mathematics, economics, and Chinese language and history at the University of Oregon and Stanford University. At Stanford (1974-1994), he was engaged in teaching, research, consulting while being a Deputy Director of what is now the Stanford Institute for Economic Policy Research. He was selected for a chair at MERIT at the University of Maastricht, The Netherlands where he developed a Doctoral training school prior to SPRU. Steinmueller has published widely in the field of the industrial economics of information and communication technology industries including integrated circuits, computers, telecommunications, software and the economic, social policy issues of the Information Society. He has also contributed to research in science policy and the economics of basic research. Steinmueller co-authored ‘Three frames for innovation policy: R&D, systems of innovation and transformative change’ published in Research Policy (open access) with Johan Schot which was the academic foundation for launching TIPC. Since then, he has contributed to the ‘training’ component of TIPC with the design of learning resources and sessions. He is also involved in TIPC research that aims to understand the benefits and limitations of the methods TIPC employs in attempting to catalyse transformative change.
Jenny Witte
University of Utrecht's Centre for Global Challenges
Jenny Witte is a communications consultant and manager, developing and implementing media and communications strategies, web consultancy, public relations and copy writing. She has worked with the TIPC core programme since 2019 as communications officer to Professor Johan Schot at the Utrecht University Centre for Global Challenges and on policy experimentation projects and the TIP Resource Lab. Her responsibilities range from developing and implementing cross-channel communication strategies to content creation and the coordination of visualisations. Within the project MOTION, Jenny has worked with the research team to produce and oversee communications deliverables and training events.