Elvira Uyarra is Professor of Innovation Studies at Alliance Manchester Business School (University of Manchester) where she is also co-director of the Manchester Institute of Innovation Research and member of the UK Productivity Institute. Elvira is also Adjunct Professor at the Mohn Center of Innovation and Regional Development at the University of Western Norway. Her work sits at the intersection between innovation studies, policy studies and regional studies. She researches the role of innovation and industrial policy on regional development and diversification, including smart specialization and transformative innovation policies. She is currently coordinating a project about the role of public procurement on mission-oriented innovation policy.