Alida Acosta is a doctor in cognitive sciences and behavioural economics. Her interdisciplinary profile has taken her to work in the public and private sector. She currently leads the Human Resources unit for science, technology, and innovation at the Observatorio Colombiano de Ciancia y Tecnología (OCyT). In this role she is leading a national survey to characterize the Colombian scientific population. As a researcher she is interested in how context drives adult population’s respond to incentives in collaborative scenarios. She has run empirical studies with Autistic adult population, clinician and medical doctors, public sector employees, and teachers. As well as her interest in human behaviour she is a keen supporter of all causes that bridge science and art.